Name Image Likeness Policies
Carson-Newman NIL Approval and Disclosure Form
Beginning July 1, 2021, all three NCAA divisions adopted interim rules to allow student-athletes the ability to earn compensation for the use of their own Name, Image and/or Likeness (NIL). This document is intended to provide student-athletes with policies and procedures regarding NIL and serve as a resource. This document does not constitute legal advice and the terms are subject to change as state and national guidance changes.
What is Name, Image and Likeness?
Name Image and/or Likeness (NIL) is an activity that involves the use of an individual’s name, image and/or likeness for commercial or promotional purposes.
If a student-athlete chooses to engage in an NIL activity, eligibility will not be impacted by NCAA amateurism and athletics eligibility bylaws, but other NCAA rules, including prohibitions on pay-for-play and improper recruiting inducements remain in effect.
Student-Athlete Information
Overview
Since July 1, 2021, NCAA rules permit student-athletes to earn compensation for use of their Name, Image and/or Likeness (NIL). Current Division II legislation (Bylaw 14.1.5) clarifies that NIL activities do not impact NCAA amateurism or eligibility, provided they do not constitute pay-for-play or improper recruiting inducements.
Carson-Newman student-athletes must comply with NCAA bylaws, state/federal law, and institutional policies. All NIL activities must be disclosed and managed through Spry, the compliance platform used by Carson-Newman.
Key NIL Rules
- Professional Representation
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- Permitted only for NIL purposes, not future professional contracts.
- Agents must comply with the Sports Agent Responsibility and Trust Act.
- Attorneys must be licensed in the appropriate jurisdiction.
- Student-athletes under 18 must have guardian approval for NIL contracts.
- International Students
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- Must consult with Carson-Newman International Global Education Services before entering NIL agreements to avoid visa/immigration issues.
- Compensation
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- May include money, goods, or services.
- Not allowed in exchange for athletic performance, attendance, or enrollment decisions.
- Cannot come directly from Carson-Newman or its employees.
- Prohibited Industries
Student-athletes may not endorse or promote: -
- Tobacco (including e-cigarettes/vapes)
- Alcohol
- Firearms/weapons
- Illegal or banned substances
- Sports wagering or gambling of any kind
- Adult/sexually oriented businesses
- Use of Carson-Newman Property
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- No use of university facilities, uniforms, or intellectual property (logos, photos, marks).
- Athletes may identify themselves as a Carson-Newman student-athlete and state their sport.
- Activity Restrictions
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- NIL work cannot interfere with academic, athletic, or team obligations (class, study hall, tutoring, practices, competition, travel, community service, team meetings).
- Absence policies still apply.
- Financial Aid Implications
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- Athletic scholarships are not impacted by NIL income.
- Need-based aid (including Pell Grants) could be reduced depending on NIL compensation; consult with the Office of Financial Aid.
Institutional & Booster Guidelines
- Carson-Newman staff may not arrange or provide NIL deals.
- Boosters/Eagle Club members may engage student-athletes in NIL only if:
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- The activity is legitimate, disclosed through Spry, and not a recruiting inducement or pay-for-play arrangement.
NIL Disclosure Process (via Spry)
- Before Signing: Student-athletes must disclose all NIL opportunities through the Spry NIL tab.
- Compliance Review: The Compliance Office reviews disclosures for NCAA/institutional conflicts.
- Approval: Only after compliance approval may the student-athlete sign or participate.
- Ongoing Updates: All modifications or renewals must also be submitted in Spry.
FAQs
Q: Can a booster-owned business pay a student-athlete for NIL?
A: Yes, if it is for actual NIL services (e.g., appearance, promotion) and not arranged by C-N staff or used for recruiting inducements.
Q: Can NIL affect financial aid?
A: It will not impact athletics aid, but may impact need-based aid. Direct questions to Financial Aid.
Q: Are prospective student-athletes (recruits) eligible for NIL?
A: Yes, but NIL cannot be used as a recruiting inducement. Prospects must also consider high school/state association rules.
�� Reminder: All NIL disclosure and approval is processed exclusively in Spry. Student-athletes are responsible for ensuring compliance with NCAA, South Atlantic Conference, and Carson-Newman rules.











